Privacy Policy

Privacy Policy

Effective date: March 10, 2026

Alpha Global Brands (“us”, “we”, or “our”) operates the website https://www.alphaglobalbrands.com (the “Service”).

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy.

Definitions

Service
Service is the website https://www.alphaglobalbrands.com operated by Alpha Global Brands.

Personal Data
Personal Data means data about a living individual who can be identified from those data.

Usage Data
Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself.

Cookies
Cookies are small pieces of data stored on your device (computer or mobile device).

Data Controller
For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.

Data Processors (Service Providers)
Any natural or legal person who processes the data on behalf of the Data Controller.

Data Subject (User)
Any living individual using our Service and who is the subject of Personal Data.

Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide certain personally identifiable information that can be used to contact or identify you (“Personal Data”). This may include, but is not limited to:

  • Email address

  • First name and last name

  • Phone number

  • Address, Province, ZIP/Postal code, City

  • Cookies and Usage Data

We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving these communications by following the unsubscribe link included in emails.

Usage Data

We may also collect information about how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as:

  • Internet Protocol address (IP address)

  • Browser type

  • Browser version

  • Pages of our Service that you visit

  • Time and date of your visit

  • Time spent on those pages

  • Unique device identifiers

  • Diagnostic data

Tracking & Cookies Data

We use cookies and similar tracking technologies to track activity on our Service and hold certain information.

Cookies are files with small amounts of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device.

Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of our Service may not function properly.

Examples of Cookies we use:

Session Cookies
We use Session Cookies to operate our Service.

Preference Cookies
We use Preference Cookies to remember your preferences and various settings.

Security Cookies
We use Security Cookies for security purposes.

Use of Data

Alpha Global Brands uses the collected data for various purposes:

  • To provide and maintain our Service

  • To notify you about changes to our Service

  • To allow you to participate in interactive features of our Service when you choose to do so

  • To provide customer support

  • To gather analysis or valuable information so that we can improve our Service

  • To monitor the usage of our Service

  • To detect, prevent and address technical issues

  • To provide you with news, special offers and general information about goods, services and events similar to those you have already purchased or enquired about unless you opt out

Legal Basis for Processing Personal Data (GDPR and POPI Act)

If you are from the European Economic Area (EEA) or South Africa, Alpha Global Brands’ legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.

Alpha Global Brands may process your Personal Data because:

  • We need to perform a contract with you

  • You have given us permission to do so

  • The processing is in our legitimate interests and it is not overridden by your rights

  • To comply with the law

Retention of Data

Alpha Global Brands will retain your Personal Data only for as long as necessary for the purposes set out in this Privacy Policy.

We will retain and use your Personal Data to the extent necessary to comply with legal obligations, resolve disputes, and enforce our legal agreements and policies.

Alpha Global Brands will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time except when this data is used to strengthen security or improve the functionality of our Service, or when we are legally obligated to retain it for longer periods.

Transfer of Data

Your information, including Personal Data, may be transferred to and maintained on computers located outside your country where data protection laws may differ.

If you are located outside South Africa and choose to provide information to us, please note that we transfer the data to South Africa and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Alpha Global Brands will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

Disclosure of Data

Legal Requirements

Alpha Global Brands may disclose your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation

  • Protect and defend the rights or property of Alpha Global Brands

  • Prevent or investigate possible wrongdoing in connection with the Service

  • Protect the personal safety of users of the Service or the public

  • Protect against legal liability

Security of Data

The security of your data is important to us. However, no method of transmission over the Internet or method of electronic storage is completely secure.

While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Your Data Protection Rights (GDPR and POPI Act)

If you are a resident of the European Economic Area (EEA) or South Africa, you have certain data protection rights.

Alpha Global Brands aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to know what Personal Data we hold about you or request removal of your data, please contact us.

Your rights may include:

  • The right to access your data

  • The right to rectification

  • The right to object to processing

  • The right to restrict processing

  • The right to data portability

  • The right to withdraw consent

We may ask you to verify your identity before responding to such requests.

You also have the right to complain to your local data protection authority.

Service Providers

We may employ third-party companies and individuals to facilitate our Service, provide services on our behalf, or assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

We may forward your contact information to a third-party supplier if they are instrumental in providing the service you requested.

Analytics

We may use third-party Service Providers to monitor and analyze the use of our Service.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.

Google may use the data collected to contextualize and personalize ads within its advertising network.

You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on.

More information on Google’s privacy practices can be found here:
https://policies.google.com/privacy

Behavioral Remarketing

Alpha Global Brands may use remarketing services to advertise on third-party websites after you visited our Service.

Google Ads

You can customize your Google advertising preferences by visiting:
http://www.google.com/settings/ads

Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site.

We strongly advise you to review the Privacy Policy of every site you visit.

Children’s Privacy

Our Service does not address anyone under the age of 18.

We do not knowingly collect personally identifiable information from anyone under the age of 18. If we become aware that a child has provided us with Personal Data, we take steps to remove that information from our systems.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time.

We will notify you of any changes by posting the new Privacy Policy on this page.

You are advised to review this Privacy Policy periodically for any changes.

Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

Email: info@alphaglobalbrands.com
Website: https://www.alphaglobalbrands.com

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