HOME CARE
Available Products
Detergent Powder
Detergent Liquid
Dishwashing Liquid
Toilet Cleaners
Floor Cleaner
Clothing Softeners
Oil Stain Remover
Hand Sanitizer
Coming Soon
Thick Bleach
All Purpose Cleaner
PERSONAL CARE
Coming Soon
Shampoo
Shower Gel
Soaps
Lotion
FOOD & BEVERAGE
Coming Soon
Energy Drinks
Soft Drinks
Snacks
Fruit Drinks
HARDWARE
Coming Soon
Roofing Sheets
Electrical Fittings
Hardware Accessories

Smart Value. Real Performance.
Every time you shop, you compare.
You look at the price. But what really matters is this: does it work?
You want products that perform properly. You want something that lasts. You want to feel confident that you made the right decision for your home.
That is why Alpha Brands exists.
We believe affordable should not mean disappointing. And quality should not mean overpriced. With Alpha Brands, you do not have to choose between the two.
Powerful Cleaning. Visible Results.

Under our Xfresh range, you will find home care products designed to give you more out of every wash and every clean. When you use Xfresh, you expect results. And you should see them.
- Deep and effective cleaning
- High concentration efficiency so you use less and get more
- Fresh, lasting fragrances
- Gentle care for fabrics and surfaces
Powerful Cleaning. Visible Results.

Under our Xfresh range, you will find home care products designed to give you more out of every wash and every clean. When you use Xfresh, you expect results. And you should see them.
- Deep and effective cleaning
- High concentration efficiency so you use less and get more
- Fresh, lasting fragrances
- Gentle care for fabrics and surfaces
Available Near You
You can find Alpha Brands products in trusted retail stores near you. We are focused on making our products accessible, so you can choose smart value without inconvenience.

By Africa, For Africa
Your environment matters. Your routines matter. The way you actually use products every day matters.
Alpha Brands products are created with a deep understanding of African households and real-world use. They are developed to deliver consistent, dependable performance in the environments where you live and work.
If you cannot see and experience the difference, it is not good enough.
Your experience matters to us.
If you have a question, feedback, or concern about any Alpha Brands product, we want to hear from you. We are open, we listen, and we are committed to improving your experience.
Trying something new should not feel risky. Your peace of mind matters.


Become a retail partner
Are you a retail chain or distributor looking to offer your customers reliable performance at a fair price? Partner with Alpha Brands and bring trusted everyday essentials to your shelves.
















